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In support of hosting the 2034 World Cup
Calls to stimulate sports tourism and achieve integration with the tourism media
In the context of supporting Saudi Arabia’s directions to enhance and expand the tourism sector, the Tourism Media Association signed a memorandum of cooperation with the sports tourism platform in Jeddah, with the aim of enhancing joint cooperation in the fields of tourism media and sports tourism, in line with the targets of Saudi Vision 2030.
This agreement aims to support and stimulate sports tourism as one of the most promising tourism patterns in the Kingdom, through
Enhancing tourism activities related to sports, and enabling young men and women to take advantage of the opportunities available in this field.
And supporting the Kingdom’s hosting of major sporting events, led by the 2034 World Cup.
Contribute to the development of the sectors of tourism, entertainment and sports.
For his part, Khalid bin Abdul Rahman Al -Daghim, Chairman of the Board of Directors of the Saudi Tourism Media Association, explained that this step comes within the association’s efforts to expand the circle of partnerships with the actors, enhance the media role in promoting sports tourism, and raising awareness of its importance in supporting the national economy.
While Muhammad bin Abdullah Al Hashbul, head of the sports tourism platform, expressed his happiness at the signing of the Cooperation Memorandum, stressing that this partnership represents a qualitative shift in employing tourism media to serve sports tourism, through the implementation of joint projects and initiatives that enhance the role of the private sector and the third sector in supporting the upcoming sporting events, led by the 2034 World Cup.
It is worth noting that the Tourism Media Association signed six cooperation agreements this week in both Al -Wajh Governorate, Al -Ula Governorate and Jeddah Governorate, believing in the importance of working with partners in achieving development goals through societal responsibility directed to the development of the local community and the basic pillar is the youth and young women of the country.
The two parties concluded the meeting by emphasizing the importance of activating the agreement in a way that contributes to providing distinguished models for integration between media, sports and tourism, and achieving the sustainable development goals in this vital sector.
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