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Sneakers can say a lot about who you are, it could tell the story about where you’re from or even where you are right now.
adidas Originals’ new drop – The Loomhood Collection – is a chance to get a pair of shoes that tell that story.
This limited-edition release reimagines the most trending silhouettes right now – the samba OG and Handball Spezial – to reflect the local handloom culture.
Each pair of sneakers comes with a bit of the neighbourhood soul – its name and the precise coordinates of the artisans.
adidas pays tribute to these local neighborhoods and craftsmanships, aligning with Saudi Arabia’s Year of Handicrafts.
Inspired by Sadu, a weaving tradition known for its geometric motifs and earthy tones, this lace embodies Saudi heritage – honouring Rashidah, a master artisan with over 30 years of experience in Sadu weaving and embroidery.
Those who purchase a Samba OG or Handball Spezial will receive a complimentary “Loomhood” customisation on their sneakers, along with limited-edition laces inspired by the country.
You’ll find the collection at Riyadh Park Mall from Monday April 21, till the end of the month.
Don’t miss out.
Mon Apr 21- Wed Apr 30. Riyadh Park Mall, Al Aqiq, www.adidas.sa/en
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