Hia Hub Returns for its Fourth Edition

Hia Hub, the region’s leading fashion, beauty and lifestyle conference, is returning for its fourth edition from 30 October – 3 November 2024, in Riyadh’s JAX District. The conference will introduce an extended programme delivered over five days and designed to inspire the next generation of fashion and beauty consumers and entrepreneurs.

The programme will include an extensive lineup of global industry experts and pioneers, thought leaders, trendsetters and influencers, artists, and leading brands to uncover the latest trends in fashion, beauty, art, design, and luxury. Hia Hub will feature curated series of daily engaging talks, panels, workshops, seminars and masterclasses as well as a multitude of interactive exhibitions, art and brand installations and nightly live performances on the Billboard Arabia Stage.

“Since its launch, Hia Hub has inspired, educated, and delighted audiences with its specially curated programme, featuring a unique blend of thought-provoking discussions and fun, immersive events, and experiences. Hia Hub is a platform that connects people and fosters conversations and creativity. This year, our expanded programme will deliver a diverse lineup of speakers, immersive experiences, and memorable performances to showcase the vibrant and evolving fashion, beauty, and lifestyle landscape in the region,” said Mai Badr, Editor-in-Chief of Hia Magazine.

For the second year running, Hia Hub has partnered with Fashion Futures, the Saudi Fashion Commission’s annual event, to deliver dedicated content that appeals to academics and industry experts. This collaboration is designed to foster creativity and innovation, offering valuable insights, hands-on experience and networking opportunities with industry leaders and pioneers shaping the future of fashion, beauty, and lifestyle.

“Fashion Futures has always been at the forefront of the industry. Our programmes and exhibitions are designed to educate, facilitate conversations, spark new ideas and foster opportunities for future leaders in Saudi Arabia’s rapidly growing fashion scene, leveraging global learnings with regional insights and setting trends, driving personal growth, and enabling professional connections. Our partnership for the second year with Hia Hub provides us with the platform and the opportunity to network with industry experts and academics whilst reaching a wider consumer audience interested in the fashion trends and insights shaping the world,” said Burak Çakmak, CEO of the Fashion Commission.

New to Hia Hub’s roster of market-leading partners is MENA’s leading luxury retailer, Chalhoub Group, which will introduce “The Skincare Edition: UNFILTERED” in collaboration with internationally renowned skincare brands from Estée Lauder Companies, Faces, L’Oréal Groupe, Waldencast, Benefit Cosmetics, Groupe L’Occitane, Dior, Guerlain, Shiseido, and others. Key leaders and spokespersons will join in person to engage in insightful talks and experiences.

“Skincare has increased its share within the overall prestige beauty market, gaining ground over fragrance. The category grew by 17% compared to last year, with continuous innovation across all subcategories, boosting skincare penetration in the region*. In light of this growth, we are excited to bring “The Skincare Edition: UNFILTERED” to the region, designed for consumers, professionals and skincare enthusiasts. We are proud to partner with Hia Hub to launch the inaugural edition of this summit in Riyadh. As the region’s leading fashion, beauty, and lifestyle conference, it provides an excellent platform to connect with and reach our regional consumers. Together with our partnering brands, we aim to offer everyone immersive experiences, insightful discussions, and opportunities to engage with industry experts, discover cutting-edge products and techniques, and gain invaluable knowledge in the skincare category,” said Patrick Chalhoub, Group President at Chalhoub Group.

In 2023, Hia Hub attracted over 7,500 visitors and featured over 50 speakers, 35 brand partners, 10 exhibits and activations, 45 retail partners, including appearances from the biggest Arab and international stars. It has featured Lebanese artist Elissa; actresses Nadine Nassib Njeim, Sherine Reda and Stephanie Atala; fashion icon and supermodel Kate Moss; celebrity makeup artist Hindash; entrepreneur and founder of WMM Yara Al Namlah; and founder of Peacefull Salama Mohamed. Past editions have also included image architect Law Roach, celebrity makeup artist Mary Phillips, fashion designer Zac Posen, and entrepreneur and digital influencer Karen Wazen. Previous sponsors, including Richard Mille, Bulgari, Dior Beauty and Mercedes, curated impactful experiences for guests and the Billboard Arabia Stage hosted nightly performances that showcased the diverse sounds of the regional music industry.

Guests can register at hiahub.com to buy tickets and receive more information about this year’s programme as it is announced.

* Data from Chalhoub Group intelligence report

Conclusion:

Hia Hub is set to return for its fourth edition, offering an extended programme that will inspire the next generation of fashion and beauty consumers and entrepreneurs. The conference will feature a diverse lineup of speakers, immersive experiences, and memorable performances, making it an event not to be missed.

FAQs:

Q: When is Hia Hub taking place?

A: Hia Hub will take place from 30 October – 3 November 2024 in Riyadh’s JAX District.

Q: What is the theme of this year’s Hia Hub?

A: The theme of this year’s Hia Hub is “Inspiring the Next Generation of Fashion and Beauty Consumers and Entrepreneurs.”

Q: Who are the speakers and performers at Hia Hub?

A: The speakers and performers at Hia Hub include global industry experts and pioneers, thought leaders, trendsetters and influencers, artists, and leading brands.

Q: What is “The Skincare Edition: UNFILTERED”?

A: “The Skincare Edition: UNFILTERED” is a new initiative by Chalhoub Group in collaboration with internationally renowned skincare brands, offering immersive experiences, insightful discussions, and opportunities to engage with industry experts, discover cutting-edge products and techniques, and gain invaluable knowledge in the skincare category.

Q: How can I register for Hia Hub?

A: Guests can register at hiahub.com to buy tickets and receive more information about this year’s programme as it is announced.